Brand Connect Employer brand projects support. We assist you in research, employer brand strategy and EVP positioning, creative concept, activation of communications plan and so on.
Brand Connect Light - basic package (1 individual consultation 1-1.5 hours, a workshop with the team, 1 focus group with external target audience). Brand Connect Pro - full package (2 individual consultations, a workshop, 1 focus group with 2 target audiences as chosen).
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eFUTURE IS TODAY Employer Branding & Esports
19 November 2020
About
eFuture is today. Employer Branding & Esports
A unique online conference eFuture is today. Employer branding & Esports. An event that will allow you to learn about an innovative tool for developing Employer Brand.
Leading experts will share how to use esports for: - attracting talents; - developing Employee Experience; - training staff through game.
We invite CEOs, HR directors, Employer Branding leaders, CMOs and esports representatives.
All of the above and much more: - A new vision of Employer Brand. - Global experience from industry leaders. - Creative collaborations. - Real cases. - A workshop. Cybersport as an Employer Brand Tool. eFuture is today Join us!
NEW VISION OF EMPLOYER BRANDING
CREATIVE COLLABORATIONS
SUCCESSFUL
CASES
WORKSHOP
Speakers
Alex Talan
CEO, Click Storm. Russia
Laura "lapa" Kyntäjä
Talent Acquisition Specialist, Esports Manager & Esports Caster. Finland
Viktoria Dzyba
HR Expert in IT & Esports, WePlay! Esport experience.Ukraine
Sergey Volkov
HRD, 1C Game Studios|1C Entertainment. Russia
Anna Ivanchenko
Employer Brand leader, CEO, HR-Resource. Russia
Konstantin Sinev
Senior Marketing Manager, Game.TV. Russia
Jens Weber
Partner, Deals: Technology, Media and Telecommunications (TMT), PwC. Germany
Kersti Vannas
Employer Brand leader, CEO, Founder, Instar. Estonia
Yulia Murashova
Global Employer Brand Manager, Luxoft, a DXC Technology Company. Russia
Agenda November, 19 / 11:00 - 17:00 MSK (UTC +3)
11:00 - 11:45
Panel discussion with Employer Branding Leaders
- Employer Branding Leadership. - New vision of Employer Branding. -Gamification & Esports as a tools for developing employer branding
Kersti Vannas Yulia Murashova Anna Ivanchenko
11:45 - 12:15
Creative collaborations:
Why taking part in esports is so beneficial for IT-companies.
1. How to actually do it? 2. Statistics 3. Successful cases CGI, VMP (Finland)
Laura "lapa" Kyntäjä
12:15 - 12:45
eFuture is today
Mobile esports
1. How to involve non-gamers in games? 2. How to do team building through online games when you can't even leave the house? 3. Dota 2 or CS: GO is good, but what about employees who do not have desktop computers at home? 4. Succesful cases
Konstantin Sinev
12:45 - 13:15
eFuture is today
Work-game balance at business: Create the team of champions 1. Why business needs eSports 2. Launching eSports in the company: recommendations and review of tools. 3. Maintaining interest: esports is part of culture. 4. Setting an example: the role of HR in the implementation of esports. 5. Play hard, work hard: destroying myths
Viktoria Dzyba
13:15 - 14:15
The break
14:15 - 14:45
EEE. Employer Branding & Esports Ecosystem
Employee experience & Esports
1. HR & Esports 2. Recruting action or development of the employees 3. PwC experience
Jens Weber
14:45 - 15:15
EEE. Employer Branding & Esports Ecosystem
Developing Employer Branding at GameDev
1. The employer branding - why? 3. The main difficulties that have encountered 4. Successful cases
Sergey Volkov
15:15 - 16:15
Workshop
Esports as a tool of Employer Branding
1. Esports tournament as the effective collaboration tool. 2. What game will suit my company or team? 3. How to setup a tournament and choose the right format? 4. Broadcasting and commentating. 5. Keeping the best moments.
Alex Talan Anna Ivanchenko
| The changes are possible in the schedule | Сonference in English and Russian. High-quality synzronic translation available